Aside from being one of the biggest names in pop music, the wife of Jay Z and mother to Blue Ivy; Beyoncé has something else going for her, Queen Bey can keep a secret. Midnight on Friday a surprising release from Mrs. Carter appeared online.
With no warning, not a single piece of promotion and absolutely no leaks, Beyoncé released what she has referred to as a “visual album”. Not only did she release 14 new songs, but each song has a unique video.
With multiple collaborators and all that goes along with recording the songs and making the videos, not a single person let it slip about the release. The album features artists like Drake, Timbaland, Justin Timberlake, as well as Bey’s family; Jay Z and Blue Ivy.
The album is terrific and nothing less than to be expected from the super star. While the industry becomes more and more focused on singles, releasing her entire album without promotion was an interesting move, but if anyone in the world can pull off the move it would have to be Beyoncé.
Beyoncé released a video explaining her choice to release the “visual album”. You can hear what she had to say about it, including her inspiration from Michael Jackson’s “Thriller”, in the video below.
If you are worried about the success of the self titled album, fear not; word spread like wildfire after its release and it is already topping the charts for downloaded music.